Business Edge
Where Hockey Meets Opportunity
Give your business the ultimate home-ice advantage. Griffins Business Edge is more than a premium season ticket membership—it’s your gateway to building powerful connections, rewarding your team, and creating unforgettable experiences for clients and colleagues.
GET THE EDGE
Elevate Your Business
Whether you're looking to strengthen relationships, attract top talent, or boost your brand visibility, Business Edge puts your company in the center of the action all season long. From exclusive networking events to VIP perks and curated member experiences, you’ll gain far more than just great seats.
FIND OUT MOREYour Game Plan for Growth
More than 90 West Michigan businesses partner with the Griffins to spark powerful connections and drive real business results. Here are just a few ways Griffins Business Edge can give your company a competitive advantage:
✅ Employee Appreciation
Recognize and reward your team with game-night experiences that boost morale, inspire loyalty, and reinforce a strong workplace culture.
🎯 Client Entertainment
Impress and engage key clients with VIP access and exclusives — curated by your dedicated Griffins representative.
🤝 Customer Relationship Building
Deepen trust and loyalty by treating valued customers to unforgettable nights at the rink—experiences that go far beyond the usual thank-you.
📣 Brand Awareness
Amplify your marketing efforts with Griffins tickets as social campaign incentives—driving traffic, generating leads, and increasing your visibility across the region.
Premium Seats, Powerful Perks
Each Business Edge membership includes four premium seats to every game in your plan—but the value goes far beyond the action on the ice. Enjoy exclusive access to VIP events, high-impact branding opportunities, and meaningful connections with fellow business leaders across West Michigan:
BUSINESS CONCIERGE
Impress your VIPs with personalized, high-impact game night experiences—handled start to finish by our concierge team.
NETWORKING EVENTS
Attend two premier business events and connect with decision-makers from across West Michigan.
SHOWCASE YOUR BUSINESS
Your company logo and website will be featured on the Griffins’ Business Edge member page, giving you added visibility and prestige. You’ll also receive in-game recognition on the Van Andel Arena video board and mentions in our Business Edge Insider e-newsletter.
ACCESS TO CONCERTS & EVENTS
Add a Premium Seat License to your membership for exclusive pre-sale access to top concerts and events at Van Andel Arena.
TICKET FLEXIBILITY
Enjoy the convenience of digital tickets—easily shareable by email or text. Choose the games you want to attend, and if plans change, our No Wasted Ticket program lets you exchange for another game.
DISCOUNTS & ACCESS
Enjoy early access and exclusive discounts on suites, event spaces, hospitality rentals, and group tickets for outings, celebrations, and client events.
It’s Your Shot—Take It
Fill out the form below, and a dedicated Griffins representative will be in touch shortly to help you explore all the benefits of becoming a Business Edge member. Prefer to talk? Give us a call at (616) 774-4585 during regular business hours