Calder Cup Champions - 2013 & 2017
AHL Affiliate of the Detroit Red Wings
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Business Edge

Designed for Business

Business Edge is a Griffins season ticket membership program designed to give your business the winning edge when it comes to connecting with those who matter most to the success of your company. Teaming up with the Griffins gives your business the edge when it comes to:

  • Strengthening relationships with your top customers
  • Setting meetings with hard-to-reach clients and prospects
  • Improving team culture through employee recognition
  • Generating new business using game night experiences as referral gifts

Unlocked The Potential

Over 90 West Michigan businesses have found the Griffins to be a trusted tool when it comes to these key areas:

Happy people perform better. Shared experiences with co-workers in a fun, energized, non-work environment have become a big hit among today's workforce and go a long way to boost morale and instill company pride. Let the Griffins help you build a great culture, minimize employee turnover, and retain your top talent.

Make your first meetings with high-level prospects a memorable event, not just a traditional business meeting. Business Edge can help your salespeople set appointments designed to impress clients and prospects alike. Need to boost morale, close a quarter strong or ensure a successful start to a new fiscal year? Griffins tickets as sales incentives are a terrific way to keep your sales team motivated and locked in toward goal achievement.

80% of customers indicated they are more likely to do business with a company if it offers personalized experiences. Exceed your customer’s expectations with something as unique and exciting as a Griffins game night experience and create lasting impressions sure to inspire loyalty. If you don't have a plan to actively engage with your customers, they're going to go elsewhere.

Business Edge is like a Swiss army knife when it comes to marketing! Use Griffins tickets and experiences to engage your audience, build brand awareness, drive website traffic, and grow your contact list, all through engaging and effective social campaigns that include the Griffins.

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Edge Benefits

Along with the traditional benefits of Season Ticket Membership, your Business Edge benefits include:

  • Business Concierge: Let your Griffins representative help you set up high-impact touchpoints when VIPs attend Griffins games. Let us know when your top customer or employee is attending, and we'll take care of the rest. In-seat souvenir deliveries, video board messages, and numerous in-game experiences are just a few ways we can excite and delight your guests.
  • B2B Events: Join us for two in-season business events hosted by the Griffins and network with other West Michigan business executives.
  • Showcase Your Business: A dedicated webpage on will showcase all our Business Edge members. We'll feature your company logo that will also link to your website.
  • Discounts & Access: Business Edge members will have access to special pre-sale and select-game discounts on suite and hospitality rentals, as well as group tickets for employee outings, customer appreciation events, holiday parties, vendor showcase events, etc.
  • Arena Concerts & Events: Add a Premium Seat License (PSL) to your Business Edge membership for guaranteed, pre-public access to purchase the best seats to the biggest concerts and shows at Van Andel Arena.

Ready to Get The Edge?

For more info, or to become a Griffins Business Edge Member, please complete the form below, and a Griffins sales representative will contact you shortly. You're also welcome to give us a call at (616) 774-4585.