GRAND RAPIDS, Mich. – The Grand Rapids Griffins’ front office earned several honors from the American Hockey League during recent league meetings in Phoenix.
The Griffins were recognized during the league’s marketing meeting for the “unique social media promotion” for their utilization of Snapchat Spectacles. When the spectacles are worn, the user is able to present a “through the eyes of” perspective for the viewer. The glasses provided opportunities to showcase different game elements and special events this season, including being worn by Martin Frk during a morning skate, Eric Tangradi during the team’s travel to Syracuse in the Calder Cup Finals, and throughout home regular season and playoff games from a fan’s viewpoint.
A Team Achievement certificate was also presented to Grand Rapids for reaching an average of 1,750 group tickets per game, marking the third straight year that accomplishment has been realized.
Griffins’ staffers who claimed Personal Achievement Awards include season ticket sales account executive Peter Van Dame, who ranked first in the AHL’s Western Conference in new FSE sales for the second consecutive season, and group sales account manager Zack Krywyj, who placed third in group sales in the Western Conference for the second year in a row.
Grand Rapids finished the 2016-17 season ranking fifth in the AHL with an average attendance of 8,245 and has averaged 8,000 fans or more in four consecutive campaigns.
The Griffins will raise their 2017 Calder Cup championship banner and begin the defense of their title on Friday, Oct. 6 at Van Andel Arena when the puck drops on the 2017-18 season with Opening Night presented by Huntington Bank. Additional home dates confirmed by the American Hockey League include Dec. 31, Jan. 20, Feb. 10, Feb. 24 and March 3.
Single-game tickets will go on sale to the public on Sept. 8. Fans can secure their full-season, select-season or group ticket packages by calling (616) 774-4585 ext. 2 or visit griffinshockey.com for more information.